Analyze the impact of personalization in Google Universal Analytics and Google Analytics 4
Marketers integrate Fresh Relevance with Google Analytics to:
- Have data all in one place.
- Analyze the impact of personalization campaigns.
- Enhance Google Analytics dashboards.
- Review what shoppers went on to do after seeing personalized content.
Fresh Relevance and Google Analytics
- Send Fresh Relevance data to Google Analytics to enhance your dashboards and review it against other data held by Google Analytics.
- See the next steps taken by customers after interacting with personalized content.
- Analyze the impact of personalization by comparing the segment of those who saw a personalized item against those who didn’t.
- Understand the impact of device type on the success of personalized content.