Cart Abandonment for Salesforce Commerce Cloud
Salesforce Commerce Cloud delivers the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change.
Fresh Relevance outperforms built-in cart abandonment by up to 4x because we:
Identify more shoppers, for example using sophisticated ESP integration. Read more
Collect more and better data, e.g. product browsing from before a shopper has been recognized. Read more
Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift). Read more
Form abandonment too (a lot of our clients use this).
Real-time Emails, not next day, because you lose 90% of shoppers if they have to wait.
Personalized Emails, with cart contents, product recommendations and other smart blocks, for maximum effectiveness. Read more
Personal recovery programs for each type of shopper and product, sending 1, 2, 3 or more recovery emails. Read more
Fresh Relevance integrates seamlessly with Salesforce Commerce Cloud and personalizes your web pages:
Add one line of script and you're away
Support for standard Salesforce Commerce Cloud sites within a few days (we do all the work), and complicated sites by agreement.
Personalize your web pages with product suggestions and dynamic content: selected by user, behavior, product, time etc.
Sophisticated reports including site performance and what shoppers are doing right now.
You can immediately increase sales with leading-edge browse and basket abandonment recovery, then extend this to customer-specific programs that send multiple emails. Next personalize your website with product suggestions and smart blocks, introduce advanced real-time content into all your email marketing, improve all your segmentation and targeting with real-time analytics, and load real-time activity data into your CRM or Analytics System.
Fresh Relevance sends real-time, cart abandonment and browse abandonment emails to the customers of your Salesforce Commerce Cloud store. The emails are personalized, including product pictures and links back to your store, making it simple for lapsed customers to return and buy.
Web Personalization
- Real-Time Product Recommendations on your Website.
- Personalized HTML smart blocks, such as announcements and count-down timers (example).
- Real-time reports on website performance, such as what your visitors are doing right now.
- Advanced reports on your campaigns and the effectiveness of your marketing: including Google Analytics integration, multi-currency support and downloadable data.
- And do you know we also personalize emails?
Integration
- No plugins to install. Add one line of script and a purchase complete image and you're away
- Easy install with telephone support, walk-through documentation, and no API programming or manual uploads.
- Won't slow down your store, because the script is asynchronous and cached.
- Fresh Relevance maximizes the number of shoppers identified with Advanced ESP integration, eCommerce site integration. This is the single most important factor for marketing success.
- Supports the W3C Digital Data Layer and Universal Variable data standards (for if you want to integrate a lot of data).
- Fresh Relevance automatically collects more and better data, e.g. browse history from before a shopper has been recognized.
- Triggered Analytics load into your ESP - for example, new visitor or top buyer - so you can Segment and Personalize using real-time data.
- Firehose of shopper activity data, loaded via FTP into your CRM or Analytics System.
- Advanced reports on your campaigns and the effectiveness of your marketing.
Recovery Emails (Cart and Browse Abandonment)
- Send recovery emails to call back abandoning customers within minutes. Real-time emails are an essential marketing tool for shoppers who abandon their carts, with very good ROI.
- Recovery emails include the shopper's cart (product pictures, descriptions and prices and links back to your store), so lapsed shoppers can easily click, return and buy.
- Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift).
- Use Purchase Complete emails and Form abandonment too (a lot of our of clients use this).
- Personalize emails with real-time content such as product recommendations, hero images for Gmail grid view and smart blocks such as count-down timers (example).
- Use different recovery programs for different types of shoppers (advice) and send a sequence of 1, 2, 3 or more recovery emails.
Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.
Across web, social, mobile and store, Salesforce Commerce Cloud (formerly demandware) empowers retailers to unify the customer experience. From planning to launch and beyond, Commerce Cloud delivers customer satisfaction and growth, and delivers a 1-to-1 shopping experience that delights customers: increasing engagement, loyalty and conversion.