Real-Time Email Marketing for Universal Variable
Fresh Relevance is the real-time marketing hub for online retailers.
Fresh Relevance supports Universal Variable. This is not a single eCommerce store, but a standard data model that’s supported by an increasing number of stores. Its purpose is to reduce cost and give you a greater choice of tools. Universal Variable itself is completely open source and free to use: here is the specification.
- Collect more and better data, e.g. product browsing from before a shopper has been recognized. Read more
- Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift). Read more
- Personalized Emails, with cart contents, product recommendations and other SmartBlocks, for maximum effectiveness. Read more
- Personal recovery programs for each type of shopper and product, sending 1, 2, 3 or more recovery emails. Read more
Fresh Relevance sends real-time, Cart and Browse Abandonment emails to the customers of your Universal Variable-enabled eCommerce store. The emails are personalized, including product pictures and links back to your store, making it simple for lapsed customers to return and buy. We also provide real-time data feeds to personalize your regular emails and Web pages, real-time analytics to target your marketing better, and extensive real-time reports.
Fresh Relevance also supports the W3C Digital Data Layer – a related specification from the World Wide Web Consortium (W3C).
- Real-Time Product Recommendations on your Website.
- Personalized HTML smart blocks, such as announcements and Countdown Timers.
- Real-time reports on website performance, such as what your visitors are doing right now.
- Personalize emails with real-time content such as product recommendations, hero images for Gmail grid view and smart blocks such as count-down timers (example).
- Send recovery emails to call back abandoning customers within minutes. Real-time emails are an essential marketing tool for shoppers who abandon their carts, with very good ROI.
- Use different recovery programs for different types of shopper (advice) and send a sequence of 1, 2, 3 or more recovery emails.
Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing hub that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content. Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we’re The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers