Workarea Integration

Modern SaaS commerce platform purpose-built for medium to large businesses to achieve their full potential online

Workarea users choose Fresh Relevance to:

Personalize the online store and emails
Display dynamic content across channels
Automate email marketing
Benefit from a unique depth of capability
Test and optimize
Only pay for what’s needed with our flexible subscriptions

One platform to analyze customer data, personalize and optimize

Fresh Relevance offers you all the web and email marketing tools you ever wanted in one easy-to-use system. Thanks to our robust integration with Workarea, you can effortlessly use your shop data to build powerful personalization campaigns, fueled by real-time data insights.

Are you kicking off your first personalization initiative? Or are you a seasoned marketer looking to squeeze more revenue out of existing tactics? Fresh Relevance is great at delivering basic campaigns. And awesome at solving your specific challenges.

Analyze

Harvest customer insight to drive orders and treat shoppers differently, whether they’re just browsing, one-time buyers or lapsed customers.

Behavior Transactions & inactions Context Interests Traffic source

Personalize

Use behavioral targeting and advanced segmentation to achieve your unique goals, e.g. sell your high-margin items, turn new customers into repeat purchasers or increase CLV.

Customized website content & navigation Dynamic email content Data-driven triggered emails 20+ types of product recommendations Data capture banners & pop-ups Personalized coupons Location & weather based content Product popularity & scarcity messaging Live social feeds & product ratings

Optimize

Demonstrate the effectiveness of your initiatives, discover which tactics help you meet your KPIs and optimize marketing based on customer behavior.

Real time reports KPI dashboards A/B/n testing Multivariate testing Control groups

Data at your fingertips

Quickly and easily implement Fresh Relevance with just a few clicks. You can integrate Workarea transactional and behavioral data with any other marketing platform and enrich your systems with the data you collect in Fresh Relevance.