Aurea Integration

Real-time marketing for Aurea

Lyris Technologies - now Aurea Email Marketing - is a leading digital messaging platform. For more than 20 years, Lyris solutions have helped companies engage in customer conversation, increase conversion, and achieve higher returns on marketing investments by better automating, integrating, and optimizing customer engagement programs, like email marketing.

Contact us for more information

eCommerce Integration

Enable powerful data-driven email marketing automation solutions for eCommerce retailers. Fresh Relevance integrates transactional and behavioral data with Lyris Technologies, no matter what eCommerce platform you use. The details of products browsed and carted are collected and updated in real-time, so there is no need for a CMS integration.

Behavioral and Transactional Segmentation Data

Build behavioral segments of your customers and prospects for targeting with Lyris Technologies, using behavioral and transactional data. Export these segments to provide customers with the most relevant productions, promotions and messages.

Easily implement highly targeted campaigns including:

  • Lapsed customers / win back
  • New customers / welcome
  • Upsell
  • Browsers of specific products or categories
  • Replenishment programs

Web Page and Email Personalization

Target content online as well as in emails to specific customers or customer segments. Communicate with customers on a personal level using personalized coupons, banners and countdown timers. All content can be optimized with AB testing.

Advanced Behavioral Triggers

Provide your customers with rich, personalized, behavioral content including back in stock alerts, price drop alerts and cart and browse abandonment information. Cart Rebuild integration allows cart abandonment emails to work cross-channel, for example, abandon on your mobile then click the cart abandonment email on your desktop.

Fresh Relevance Logo

Established in 2013 and based in Southampton, UK. Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.


About Aurea

Our cloud-based (SaaS) email and digital marketing solution, brings together enterprise-scale interactive messaging capabilities to automate customer engagement across email and other digital channels.