Join the dots between the online and offline customer journey by combining Fresh Relevance with Contactlab.
Contactlab users choose Fresh Relevance to:
- Unify siloed data to create rich customer profiles
- Treat each customer as an individual, not part of a crowd
- Deliver consistent content across channels
- Test and optimize tactics with multivariable A/B tests
Uncover the marketing tactics that truly resonate with each individual
With Fresh Relevance and Contactlab, you can combine behavioral and transactional customer data from your website, with their interactions with your marketing emails and physical stores.
Benefit from rich insights on shopping preferences and buying habits to see the unique shopper. Machine learning and advanced segmentation allow you to understand the tactics that will resonate most with the individual and to execute them seamlessly across channels. The result? Boosted revenue and loyalty.
Analyze
Integrate data from your ecommerce platform, email service provider, marketing database, POS and more in your customer profiles, to understand each shopper, anticipate their needs and tailor the email, web and app experience to the individual.
Personalize
Provide a consistent and contextually relevant brand experience on all channels by personalizing offers in real-time based on shopper location, weather or products they’re browsing – no matter which device they are using.
Leverage an unrivaled set of personalization tools to always deliver the right content, on the right channel, at precisely the right time.
Optimize
Optimize your emails and website by comparing the effectiveness of different types of content or designs with split testing. Test new marketing ideas on a subset of shoppers instead of everyone. Use hard data to compare results and instantly adjust the most effective strategy for each segment.
Data at your fingertips
Quickly and easily implement Fresh Relevance with just a few clicks. You can integrate Contactlab transactional and behavioral online and offline data with any other marketing platform and enrich your systems with the data you collect in Fresh Relevance.
