Data Axle and Fresh Relevance

Data Axle Integration

Power customer engagement through personalized email and website campaigns across all touchpoints.

Data Axle users choose Fresh Relevance to:

  • Recover more shopping carts than with any other system.
  • Design the recommendations strategy that best achieves their unique goals.
  • Enrich Data Axle with transactional and behavioral customer data.
  • Easily personalize the website with a user-friendly WYSIWYG editor.

Provide a customer experience that stands out 

By joining up Fresh Relevance and Data Axle, you can drive customer loyalty by personalizing campaigns across email and the website.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website using Javascript. The platform uses Machine Learning to analyze all data. It also offers a comprehensive set of digital marketing tools to personalize your Yesmail360i emails and website based on these insights.

Quick & easy implementation

Thanks to the pre-built integration with Data Axle, getting started is just a question of entering your Data Axle API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Data Axle. 

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.