Power customer engagement through personalized email and website campaigns across all touchpoints.

Data Axle users choose Fresh Relevance to:

  • Recover more shopping carts than with any other system.
  • Enrich Data Axle with transactional and behavioral customer data.
  • Design the recommendations strategy that best achieves their unique goals.
  • Easily personalize the website with a user-friendly WYSIWYG editor.

Provide a customer experience that stands out

By joining up Fresh Relevance and Data Axle, you can drive customer loyalty by personalizing campaigns across email and the website.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website using Javascript. The platform uses Machine Learning to analyze all data. It also offers a comprehensive set of digital marketing tools to personalize your Yesmail360i emails and website based on these insights.

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Puts marketers in the driving seat

You can access and join up customer data, design sophisticated campaigns and make changes to your website content using our intuitive drag & drop editors.

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Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.

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Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.

Quick & easy implementation

Thanks to the pre-built integration with Data Axle, getting started is just a question of entering your Data Axle API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Data Axle.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.