Dotdigital integrates with Fresh Relevance
Dotdigital users choose Fresh Relevance to drive customer engagement through personalized email, SMS and website campaigns.
Why choose Fresh Relevance & Dotdigital
Add personalization to your campaigns with ease
Implement, test and improve personalized elements on your website and in emails without relying on your internal IT team. Our EasyEditor integration lets you drag and drop Fresh Relevance content straight into Dotdigital emails and landing pages, removing the need to copy and paste HTML between the platforms.
Increase customer engagement
Present each shopper with a personalized website and email experience tailored to their interests and actions. Display personalized banners, product recommendations, pop-ups, website navigation and CTAs based on behavioral, transactional and contextual data.
Save time with email automation
Remove the pressure of relying on BAU newsletters to engage customers with emails and SMS that trigger automatically. Use advanced behavioral triggers, such as price drop and back in stock alerts, to promote products to those customers who are most likely to buy.
Create data driven campaigns
Unify real-time behavioral and transactional website data with Dotdigital contacts, products and order data. Power personalization with agile data segmentation based on customer activity and automatically sync segments with Dotdigital lists.
Take personalization past email and website
With Fresh Relevance, you can take your personalization beyond just email and website. Customize and coordinate the experience that is presented to each shopper within SMS, app and ads too. Build bespoke omnichannel customer experiences based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.
Benefit from a simple integration process
Quickly and easily implement Fresh Relevance with just a few clicks. Our pre-built integration with Dotdigital means getting started is just a question of entering your dotdigital API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Dotdigital. And to collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.
Use cases
- Segmentation
- Dynamic content
- Product recommendations
- Triggered emails
- Social proof
- Optimization
Segmentation
Use segmentation to show shoppers relevant products at the moments they’re most engaged, whether they’re browsers, one-time buyers, or lapsed customers for example.
Dynamic content
Automatically generate compelling web and email imagery that is unique, relevant and up to date the instant a shopper interacts with your marketing content.
Product recommendations
Select from over 20 types of product recommendations and filters to design your own AI-powered recommendations strategy, whilst still benefiting from full merchandising control.
Triggered emails
Recover lost cart abandonment revenue with triggered cart abandonment emails. Set up multi-step programs and advanced behavioral email triggers, including price drop and back in stock alerts.
Social proof
Create FOMO and build trust with social proof features, such as ratings and reviews, product popularity messaging and more.
Optimization
Identify and deploy your best-performing content quickly for maximum ROI with A/B testing and AI-driven optimization.
