fresh relevance and dotdigital

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Power customer engagement through personalized email, SMS and website campaigns.

dotdigital users choose Fresh Relevance to:

  • Unify real-time behavioral and transactional website data with dotdigital contacts, products and order data.
  • Segment based on customer activity and automatically sync segments with dotdigital lists.
  • Leverage real-time data from their eCommerce platform in bulk and automated emails & SMS.
  • Easily update website content with a user-friendly WYSIWYG editor.

Provide a customer experience that stands out

By joining up Fresh Relevance and dotdigital, you can drive customer loyalty and consistently achieve KPIs by personalizing campaigns across email, SMS and the website.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website using Javascript. The platform uses Machine Learning to analyze all data. It also offers a comprehensive set of digital marketing tools to personalize your dotdigital emails and the website based on these insights.

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Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations, triggered emails and SMS.

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Extensive dashboards

Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.

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Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.

Quick & easy implementation

Thanks to the pre-built integration with dotdigital, getting started is just a question of entering your dotdigital API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within dotdigital.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.