Real-time email and web personalization for Emarsys

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Give your customers a personalized experience that increases conversions with minimal implementation costs.

Emarsys users choose Fresh Relevance to:

  • Recover more shopping carts than with any other system.
  • Improve visitor identification and behavior tracking.
  • Design the recommendations strategy that best achieves their unique goals.
  • Enrich Emarsys with transactional and behavioral customer data.

Get more out of Emarsys and your martech stack

Fresh Relevance gathers behavioral data from each shopper and unifies it with your existing data. Showing you real-time behavior and insight combined with the power to act on it, we help you to consistently achieve your KPIs.

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Cart and browse abandonment emails

Don’t leave money in the shopping cart: convert more browsers into buyers by calling them back with shopping recovery emails sent through Emarsys. We recover more carts than any other system as we identify shoppers across multiple devices. This means you won’t lose track if a customer revisits your website from a different device.

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Product recommendations

Help shoppers conveniently discover products they might like using smart product suggestions. No integration projects or product feeds needed, meaning you can deploy product recommendations faster, and manage them simpler and at lower costs.

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Visitor identification and behavior tracking

Our integrated behavior capture allows you to collect real-time data as shoppers browse and buy across channels and devices. Once they have been identified through their email address or an account log-in, the collected information is added to the shopper’s history and can be used in marketing.

Quick & easy implementation

Thanks to the pre-built integration between Emarsys and Fresh Relevance, getting started is just a question of entering your Emarsys API log-in credentials into Fresh Relevance and following the step by step set up instructions within Emarsys.

Whatever eCommerce platform you use, Fresh Relevance can be added to any website with a few clicks to collect customer data and personalize the experience across channels.