Van Der Hout Jewelry sees golden results with triggered emails & onsite personalization

Find out how Van Der Hout lowers their cost of acquisition, increases conversion rate, identifies more website visitors, and recovers lost cart abandonment revenue.

cshero-image
background

The company turned to Fresh Relevance to empower them to accelerate their growth and improve the customer experience.

results

10x return on investment

& other incredible results…

solutions

Cart abandonment emails, product recommendations, social proof, and data capture

key integrations

introduction

Background

“We’ve seen 10xROI with Fresh Relevance and it’s helped us lower our cost of acquisition. It allows us to act and function like a bigger business without having to take on the extra infrastructure.”

profile-image

“We’ve seen 10xROI with Fresh Relevance and it’s helped us lower our cost of acquisition. It allows us to act and function like a bigger business without having to take on the extra infrastructure.”

Zach Simbrow, CEO, Van Der Hout Jewelry

It feels like Fresh Relevance is invested in our business and we’ve seen that bear out in our performance,” continues Zach.

Van Der Hout Jewelry is a Toronto-based jewelry brand, offering a wide selection of high-quality solid gold and genuine gemstone jewelry. With a basic cart abandonment email tool in place that yielded low conversions and a low number of sends, the fast-growing jewelry brand knew they needed a solution to meet their business requirements.

The company turned to Fresh Relevance to empower them to accelerate their growth and improve the customer experience. We spoke with Zach Simbrow, CEO of VDH to find out more about their experience.

“The support team was a big selling point for us. Being able to have an account manager who comes forward with ideas and works with us in the tool is really beneficial. There’s a sense of partnership, which I haven’t experienced with other tech solutions.

results

Explore uplifts

10x

return on investment

10%

increase in sales with product recommendations

3%

conversion rate for cart abandonment emails

12%

increase in monthly newsletter signups

 

solutions

Cart abandonment emails

“Over the last 12 months we’ve seen an average 3%conversionrate for our cart abandonment program and a 33% ID rate.”

Zach Simbrow, CEO, Van Der Hout Jewelry

profile-image

“Over the last 12 months we’ve seen an average 3%conversionrate for our cart abandonment program and a 33% ID rate.”

Zach Simbrow, CEO, Van Der Hout Jewelry

The company soon moved to a 3-stage abandonment program, whereby an email is triggered 10 minutes, 24 hours, and 72 hours after the shopper has abandoned their cart. This increased the effectiveness of their abandonment program further.

The first item on the VDH team’s to-do list was implementing a cart abandonment email program. The team started with a single cart abandonment email, which was set up by early November, just in time for Black Friday.

“The cart abandonment email we set up with Fresh Relevance generated more for us in the first 45 days than the previous 18 months’ worth of abandoned carts with our previous solution,” says Zach.

“The biggest win for us was that we were able to send the cart abandonment email to a lot more people with Fresh Relevance, meaning our baseline increased massively,” continues Zach.

solutions

Product recommendations

Before they implemented Fresh Relevance, the team used Shopify to power their on-site product recommendations but didn’t see a lift in basket size. A year of Fresh Relevance-powered product recommendations and the company is seeing great success with this tactic.

“In a year we’ve seen almost 10% of our sales attributed to Fresh Relevance product recommendations – which amounts to over CA$150K in revenue – and a 3% conversion rate,” says Zach. “It’s a really valuable tool and we know that it’s helped us sell more products. As a small business, CA$150K revenue is significant,” explains Zach.

cs-banner-image

solutions

Social proof

The company uses Fresh Relevance’s social proof functionality to highlight bestselling and trending products on their website. “The tool is based on an algorithm but we also have the ability to go in and manually select which products we want to be displayed. We like having that control as it helps us shift extra inventory and promote products that we believe in,” says Zach.

solutions

Data capture

Having previously set up a data capture form within their ESP, the company switched to Fresh Relevance for this tactic.

“Since switching to Fresh Relevance for our data capture form, we’ve seen a 12%increaseinmonthlynewslettersignups and have been able to improve the customer experience by controlling when the popover appears. It has also led to an increased use in our newsletter discount codes,”

profile-image

“Since switching to Fresh Relevance for our data capture form, we’ve seen a 12%increaseinmonthlynewslettersignups and have been able to improve the customer experience by controlling when the popover appears. It has also led to an increased use in our newsletter discount codes,”

Zach Simbrow, CEO, Van Der Hout Jewelry

product-image

next

Future plans

“Our next focus is increasing basket size and we’ll be using Fresh Relevance to help with that,” says Zach.

Wish this was your success story?

Find out how your business can drive results with Fresh Relevance personalization platform.
Talk to us to learn more.