learning path

The complete guide to cart abandonment

cart abandonment strategy

What is cart abandonment?

Cart vs browse abandonment

Ways to reduce shopping cart abandonment

Myths about cart abandonment

What are abandoned cart emails?

Cart recovery email best practices

Abandoned cart email examples

Cart abandonment solutions

Recover more sales with cart abandonment

According to Statista, nearly three-quarters of all online retail shopping carts are abandoned. The rate is much higher for other eCommerce merchants, including travel (82%), fashion (88%), and cruise and ferry (98%).

Cart abandonment signifies a breakdown in the conversion process. The lost sales opportunities mean lost revenue that impacts the company’s overall profitability and growth.

Cart abandonment occurs when a shopper adds items to their cart but leaves before completing the purchase. Checkout abandonment specifically refers to the point when a shopper starts the checkout process but abandons it before finalizing the transaction.