10 ways to personalize the customer experience with behavioral targeting
Savvy marketers know that it’s ineffective to deliver the same generic marketing content to everyone. The most powerful marketing uses different approaches for different audiences – whether that’s new customers, top spenders, bargain hunters or customers who are especially loyal to a particular brand.
Behavioral targeting and segmentation empower marketers to deliver messages tailored to an individual’s preferences, lifecycle stage, and place in the buying journey.
Customers benefit from a shopping experience that speaks to their needs. And marketers can focus their resources on relevant communications that drive conversions and boost loyalty.
Download the ebook to discover:
- What data you need to collect
- Benefits for customers and marketers
- 10 types of segmentation you should be using
- The types of content that deliver results