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Encourage conversions by showing discounted ‘Was’ prices

Showing discounts to customers is a great way to encourage conversions and instilling urgency for purchase.

Fresh Relevance dynamically captures a product’s price (unit value) when customers visit that product page of your website, whilst also saving the product’s initial price (regular unit value). This means that you can easily display the original and discounted price point side by side.

By storing both price points you can even show the discount applied to each item.

 

This may require some small edits to the template code, if you encounter any issues with the steps below please contact our Support team on [email protected]

EXAMPLE

cary-layout-was-prices_qcemd6c3vv

Adding ‘Was’ prices to your Cart Layout

Step 1 – Navigate to your Cart Layout

  1. On the left nav, go to Content | Cart Layout
  2. Click into your Cart Layout

Step 2 – Duplicate your Cart Layout Editor

  • Scroll down to the Actions section, and click Copy to make a new version.
  • Scroll down again to the Actions section, and click Edit Layout

Step 3 – Add ‘Was’ price code

1. Rename your Cart Layout as appropriate

Within the template code:

2.  Find the code displaying the product’s price, e.g.

{{ product.uv|format_currency(cart.curr,2) }}

3.  Replace this with the following code.

{% if product.ruv and (product.ruv > product.uv) %} Was
{{ product.ruv|format_currency(cart.curr,2) }}
Now
{{ product.uv|format_currency(cart.curr,2) }} {% else %} {{ product.uv|format_currency(cart.curr,2) }} {% endif %}

This code uses an If condition to show was prices only if the current price is less than the regular price.

4. Click Save

Step 4 – Preview the changes

Preview the Cart Layout for each of the Triggered emails you want to use your new ‘Was’ prices layout

Top Tip!

Use the Pick another cart button to find a cart that contains discounted products

Step 5 – Open your Triggered email program

  1. In the left hand nav, click Triggers
  2. Navigate to and click on the Trigger Program where you want to apply your new Cart Layout
  3. Click Configure Trigger Program

Step 6 – Apply your new layout to your Triggered email programs

For each of your email stages, click on the Cart Layout dropdown and select your new Cart Layout.

Click Save

Top tip!

Temporarily add your email address to the Catch-all email or BCC email field so you can receive a few live emails to check everything is working as expected.

Adding ‘Was’ prices to your Recommendations

New SmartBlock Builder

Our new SmartBlock builder has the functionality to display ‘Was’ prices as default.

You can find the options to enable and style this messaging on the Design tab, under the Product Cards section.

Old SmartBlock Builder

Whilst the ‘Was’ price functionality is not natively built into our old SmartBlock builder, you can add the code to the template as per the below:

1.  Find the code displaying the product’s price, e.g.

{{ product.uv|format_currency(product.curr) }}

2.  Replace this with the following code.

{% if product.ruv and (product.ruv > product.uv) %} Was
{{ product.ruv|format_currency(product.curr) }}
Now
{{ product.uv|format_currency(product.curr) }} {% else %} {{ product.uv|format_currency(product.curr) }} {% endif %}

This code uses an If condition to show was prices only if the current price is less than the regular price.

 

4. Click Save

 

Top Tip!

Clone any Layouts before editing the code to protect your live content, then apply the new layout to your SmartBlocks