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Feature highlight: Ratings and reviews

January 12th 2021

David Henderson

By David Henderson


Ratings and reviews - featured image

Product ratings and reviews are an essential part of the eCommerce customer journey. This conversion-boosting social proof tactic helps ease purchase anxiety, build trust and increase engagement. In fact, research shows that one in three shoppers are sceptical of brands that fail to share product reviews and over half of consumers look for star ratings when making a purchase decision.

With Fresh Relevance’s Ratings and Reviews feature, you can quickly and easily display ratings and reviews in your emails and online store throughout the customer journey and close to purchase, helping you increase click-throughs, reduce cart abandonment and boost revenue from your eCommerce marketing.

Who we integrate with

We have a strong set of backend integrations with leading ratings providers to make it simple for you to use your existing ratings data to enhance your emails and online store.

  • Bazaarvoice
  • Feefo
  • PowerReviews
  • Reevoo
  • Trustpilot
  • Yotpo

Cross-channel social proof

Dynamic content SmartBlocks allow you to display ratings and reviews from your customers in bulk and triggered emails, and on your website.

Three example use cases:

  • Service and product review carousels on homepages, product pages and checkouts powered by shoppers’ browsing history, location, customer segment and more
  • Dynamic product star ratings on personalized product recommendations in email newsletters to give shoppers an added incentive to click through
  • Product star ratings and review snippets in cart and browse abandonment emails to give customers the confidence to complete their purchase

Learn more: How Viovet boosted clickthroughs by 19% with star ratings in emails

Supercharge reviews with customer generated photos

You know what they say – a picture is worth a thousand words. That’s why we’ve added the ability to include photos attached to product and service reviews. Try using them in your triggered emails, such as cart and browse abandonment, price drop and back in stock emails to highlight a particular product and bring shoppers back to your site.

On-brand star ratings

We’ve designed a hassle-free way for you to customize the look of the star ratings to match your branding and enhance the customer experience with our visual live editor. We’ve got a range of styles that you can tweak, or you can use your own creatives so that they’ll fit seamlessly with your branding.

Smart filtering

Filtering by rating and number of reviews

Our technology allows you to recommend products based on the average product rating and the number of reviews to ensure you showcase your top rated items. You can create recommendation blocks such as “top rated products” by applying filters to existing data sources and you can control the products that are shown by picking a minimum rating to be given (for example, no ratings below 3) as well as the minimum number of reviews (for example, only show products with more than five reviews). In this case, at least five of your customers would have to rate your product with 3 stars or more for the rating to appear in your web and email content.

Filtering by keywords

You can also filter your reviews by keywords, such as ‘fast shipping’, to ensure you show content that’s right for your campaign. Additionally, these keyword filters can be combined with your existing filters, such as ‘service reviews’ and ‘4+ stars’.

Filter by photo reviews

You can now filter your reviews by the number of images, as well as filtering to only show reviews that have photos attached.

Lead with the Most Popular Product

With Fresh Relevance, it’s easy to define the order of products within an email. For example, in a cart or browse abandonment email you could choose a “lead” product with a high rating to be highlighted to your shopper, increasing the chances of them returning to their cart to complete the purchase.

Book a demo to find out how Fresh Relevance’s ratings and reviews feature could boost your eCommerce marketing and increase your sales.

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David Henderson

By David Henderson


As CTO at Fresh Relevance, David leads the dev team. He has been instrumental in designing, building and scaling the platform to help marketers get awesome results by driving sales growth and strengthening customer engagement.