New ESP integration: Bronto customers now benefit from an out-of-the-box integration with Fresh Relevance

New ESP integration: Bronto customers now benefit from an out-of-the-box integration with Fresh Relevance Headshot

By Lucy Russell, Product Manager

Use of the Fresh Relevance personalization platform supercharges the customer journeys available in Bronto. Joint customers of Bronto and Fresh Relevance are able to collect and aggregate real-time behavioral, transactional and contextual data across channels via Fresh Relevance and deliver a personalized email experience to their customers via Bronto. 

Fresh Relevance seamlessly integrates with and sends through Bronto, keeping the sender reputation and deliverability protected. Set up is simple and just a matter of entering the ESP account credentials, with no need for complex or time-consuming integration.

Marketers can choose to send bulk, transactional or triggered emails, targeting customers at the different stages of the buying journey or customer lifecycle. Each email program can be customized to target customers differently based on past behavior and interests. For example, you can set up advanced email triggers, based on conditions such as weather forecast or favorite browse category. 

Additional trigger types can increase revenue using advanced and highly targeted tactics, such as:

  • Back in stock email alerts
  • Price change email alerts
  • Location-based email targeting

Email content can be personalized at open time to ensure the most relevant content is served, optimizing conversions and customer engagement.

Permission checking is built into the integration to ensure that you’re only sending to those that have given their consent.

Fresh Relevance offers a unique depth and breadth of personalization tactics and combined with the ease-of-use of Bronto’s ESP, our systems help you freshen up your email marketing and make it more relevant to your customers.

New ESP integration: Bronto customers now benefit from an out-of-the-box integration with Fresh Relevance Headshot

By Lucy Russell

Product Manager

As Product Manager at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.