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New ESP integration: Oracle Responsys customers can now power their email personalization via Fresh Relevance

October 16th 2020

Lucy Russell

By Lucy Russell

Head of Product Management

Another ESP integration has been added to Fresh Relevance’s expanding portfolio – Oracle Responsys. The Fresh Relevance system can now be easily linked up to Oracle Responsys, so joint customers can use our data driven behavioral tracking platform to trigger email sends from this ESP.

The Fresh Relevance personalization platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our clients apart from their competitors.

Fresh Relevance’s features integrate seamlessly with the Oracle Responsys emailing capabilities to create conversion-boosting email campaigns. Here’s how our joint customers can benefit from the integration.

Triggered emails

Fresh Relevance provides advanced options to trigger email campaigns, such as price drop, back-in-stock, abandoned browse session or cart abandonment. These use Oracle Responsys to send the email, but give much higher ROI.

Joint customers can increase conversions further by including additional personalized content from Fresh Relevance to their triggered email campaigns.

For example, browse abandonment emails can include product recommendations based on the customer’s browsed product or items that are within the same category, serving to help the customer make a purchase decision by showing them more options.

The Fresh Relevance system can also trigger purchase complete emails sent via Oracle Responsys containing AI-driven recommendations, such as products that are frequently purchased with the item recently bought, to drive the next purchase and reconvert the customer.

Sending highly targeted, personalized emails is a proven way to increase revenue and engagement with the brand. In fact, organizations using Fresh Relevance to send both browse and cart abandonment emails see an average 21% sales uplift.

Bulk emails

Fresh Relevance personalized content can also be used in bulk email campaigns, including AI-driven recommendations, countdown timers, real-time weather forecasts, social media feeds, and much more.

Including personalization in bulk marketing emails is proven to boost results. One Fresh Relevance client saw their click to open rate increase from 3% to 25% with the inclusion of dynamic, personalized content.

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Lucy Russell

By Lucy Russell

Head of Product Management

As Head of Product Management at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.