VPZ selects Fresh Relevance for onsite personalization and optimization

Fresh Relevance is excited to announce that VPZ has selected its versatile personalization platform to power and optimize personalized customer experiences in their eCommerce store.

Headquartered in Edinburgh, VPZ offers a large range of vaping eliquids and devices online and in over 150 stores nationwide. VPZ have recently been named the Virgin Fast Track 100’s Fastest Growing Business in Scotland and 24th fastest in the UK.

By selecting Fresh Relevance, VPZ will be driving more online sales with a engaging and tailored onsite experience.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including web personalization and optimization.

 

“We’re delighted to welcome VPZ to the Fresh Relevance family and are excited to help them provide a more relevant experience online,” says Mike Austin, SVP Personalization at Dotdigital.

 

About VPZ

Headquartered in Edinburgh, VPZ offers a large range of vaping eliquids and devices online and in over 150 stores nationwide. VPZ have recently been named the Virgin Fast Track 100’s Fastest Growing Business in Scotland and 24th fastest in the UK.

 

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.