actito and fresh relevance


Supercharge your bulk and triggered email campaigns with AI-driven, personalized content.

Adobe Campaign Standard users choose Fresh Relevance to:

  • Grow your email list with smart data capture popovers.
  • Analyze and segment shoppers based on their interests and preferences.
  • Harness real-time behavioral and transactional customer data from your website.
  • Engage subscribers with a comprehensive suite of personalization tactics.

Delight each shopper with a customized experience

By joining up Fresh Relevance and Adobe Campaign Standard, you can boost your email performance through personalized content that drives conversions and revenue.

Enhance your email marketing with AI-driven, dynamic content and automated messages based on the customer’s behavior on the website. You can trigger emails to guide shoppers through the purchase funnel. And create a more bespoke experience by tailoring the content of automated and bulk emails to the shopper’s location, preferred brands, size and more.

Analyse Icon

Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.

Personalise Icon

Extensive dashboards

Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.

Optimise Icon

Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.

Quick & easy implementation

Thanks to the pre-built integration with Adobe Campaign Standard, getting started is just a question of entering your Adobe API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Adobe Campaign Standard.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.