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New ESP Integration: Adobe Campaign Standard customers can now power their email personalization via Fresh Relevance

Lucy Russell

By Lucy Russell, Head of Product Management

19th October 2020

We’re excited to announce that Fresh Relevance has launched a new integration with the Adobe Campaign Standard email marketing platform to help you with your upcoming digital marketing campaigns.

The Fresh Relevance personalization platform offers a cross-channel marketing solution, and captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel marketing personalization tactics to provide a more customized experience and relevant customer journey.

These features integrate seamlessly with the Adobe Campaign Standard email marketing capabilities.

Marketers can supercharge their bulk email and triggered email campaigns with Fresh Relevance’s personalized content functionality, such as​​​​​​​ AI-driven product recommendations, which are proven to boost sales by up to 11%. In browse abandonment emails for example, marketers can include recommendations relevant to the customer’s behavior on the website by displaying products they browsed or items that are within the same category as the ones they browsed.

Marketers can set up advanced email triggers, based on conditions such as weather forecast or favorite browse category, and stage of the shopper in the customer lifecycle, in addition to conversion-boosting triggers such as price drop alerts, back in stock alerts, and post-purchase emails.

Additionally, marketers can enhance the Adobe Campaign Standard email campaigns with personalized, dynamic content such as countdown timers, real-time weather forecasts, social media feeds, and more.

Sending highly targeted, personalized emails is a proven way to increase revenue and engagement with the brand. In fact, organizations using Fresh Relevance to send both browse and cart abandonment emails see an average​​​​​​​ 21% sales uplift.

Book a demo

Lucy Russell

By Lucy Russell

Head of Product Management

As Head of Product Management at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.