Aurea and Fresh Relevance Integration

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Enable powerful data-driven email marketing automation solutions for eCommerce retailers.

Aurea users choose the Fresh Relevance personalization platform to:

  • Easily implement highly targeted campaigns.
  • Provide your customers with rich, personalized, behavioral content.
  • Target content online as well as in emails to specific customers or customer segments.
  • Easily personalize the website with a user-friendly WYSIWYG editor.

Provide a customer experience that stands out

By joining up Fresh Relevance and Aurea, you can drive customer loyalty by personalizing campaigns across email and the website.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website using Javascript. The platform uses Machine Learning to analyze all data. It also offers a comprehensive set of digital marketing tools to personalize your Aurea emails and website based on these insights.

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Puts marketers in the driving seat

You can access and join up customer data, design sophisticated campaigns and make changes to your website content using our intuitive drag & drop editors.

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Comprehensive set of cross-channel personalization tools

Features include dynamic content, behavioral targeting, advanced email capture, product recommendations and triggered emails.

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Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.

Quick & easy implementation

Thanks to the pre-built integration with Aurea, getting started is just a question of entering your Aurea API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Aurea.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.