Mapp Integration

Real-Time Email Marketing for Mapp

Mapp help brands stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers.

Mapp is the result of the unification of two major powerhouses in the digital marketing sphere BlueHornet and Teradata Marketing Applications. With their customer engagement platform they combine email, mobile and social marketing in one solution and enable customers to gain control of all their marketing and digital advertising data in one central place.

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Real-Time Customer Profiling

Fresh Relevance drives advanced behavioral profiling directly into Mapp marketing systems. Collect data on your customers’ attributes, including demographic data, behavioral characteristics and transactional data. Use customer profiles to create audiences for targeting, and export for use in other integrations, such as Facebook Ads.

Machine Learning Product Recommendations

From the moment shoppers arrive on your site, Fresh Relevance tracks every product they browse in real-time. This means the Fresh Relevance system knows what's selling right now. It combines that knowledge with your Slot Rules and decides what products to display.

Triggered Messaging

Include price drop targeting and back in stock alerts to engage with your customers using advanced, real-time triggered emails. Send automated 1-2-1 emails including the following and so much more:

  • Shopping cart abandonment
  • Browse abandonment emails
  • Low price alert emails
  • Back in stock alert emails
  • Post Purchase emails
  • Automatic replenishment emails

Social Proof

Use Social Proof techniques to drive conversions in emails and web pages, and turn window shoppers into buyers. Demonstrate that buying is the right decision by reporting how many others have already purchased the same item, or show how many others are currently browsing the same item to create a sense of urgency.

Testing and Reporting

Optimize your personalized customer experience to ensure maximum engagement and conversions. Conduct AB tests to always ensure you have the best content displayed in your emails and web pages. Other testing and reporting Fresh Relevance and Mapp offer include:

  • Real-time reporting
  • Revenue tracking
  • Product activity
Fresh Relevance Logo

Established in 2013 and based in Southampton, UK. Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.


About Mapp

Teradata DMC (Digital Marketing Center) is a cloud-based, all-in-one integrated digital marketing hub that enables you to quickly and easily take full advantage of the many ways to communicate digitally with your customers. Mix and match Email, Mobile, Social, and Web channels to send tailored messages at the right time and in the most effective way.