Power unified customer experiences through personalized campaigns across email, SMS, push, app and website.

Salesforce Marketing Cloud users choose the Fresh Relevance personalization platform to:

  • Recover more revenue than any ESP recovery solution.
  • Drive email and web conversions with consistent messaging through the use experience.
  • Target specific customers with specific shopping cart abandonment emails based on behavioral profile.
  • Design the recommendations strategy that best achieves their unique goals.

Get more out of Salesforce Marketing Cloud to boost ROI

By joining up Fresh Relevance and Salesforce Marketing Cloud, you can fuel your growth marketing and consistently achieve KPIs by personalizing campaigns across channels.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website. It also offers a comprehensive set of digital marketing tools to personalize your emails and the website based on these insights. All emails can be customized via Fresh Relevance and sent via Salesforce Marketing Cloud. This means you can benefit from higher ROI through increased relevance while protecting your sender reputation.

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Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.

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Extensive dashboards

Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.

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Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.

Quick & easy implementation

Thanks to the pre-built integration with Salesforce Marketing Cloud, getting started is just a question of entering your Salesforce Marketing Cloud API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Salesforce Marketing Cloud.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.