1) Location-based dynamic content
Dynamic content allows you to automatically generate compelling creative that is unique, relevant and up-to-date the instant a shopper interacts with your marketing. When combined with geotargeting, it enables you to tailor your content to each individual based on their location.
For eCommerce businesses, an example of this could be matching a product’s location with a shopper’s location and behavior to recommend products in the shopper’s most browsed category that are available in their nearest store.
For travel businesses, an example of this could be highlighting offers for vacations that are currently enjoying sunny weather to a shopper who is experiencing rainy weather in their current location.
2) Nearest store
Incorporating nearest store information (i.e. displaying details of the shopper’s nearest store) on your website and in marketing emails is an effective way to drive footfall to physical locations, as well as providing a more convenient customer experience.
Travel companies can employ this tactic too by displaying details of the individual’s closest high-street store. This will encourage travelers who might be hesitant to book online to book a vacation in-store.
3) Currency and delivery information
Displaying the relevant currency and delivery information to each shopper based on where they’re located is a simple but highly effective use of geotargeting.
Shoppers will be more likely to make a purchase if they see products priced in their currency and they know what to expect from their local delivery process.
Likewise, travel businesses can display vacations and flights in the individual’s relevant currency and can use the traveler’s current location as the outbound country for flights, for example.