Thanksgiving, Black Friday and Christmas are over. The new year is upon us. Time to help your customers prepare for their New Year’s Eve celebrations!
95% of US consumers are planning to make New Years Eve related purchases at the end of 2023. 35% of these shoppers have budgeted between $50 and $100, and 29% more than $100.
Looking at these statistics, it’s clear that consumers will be looking for advice to help them get ready for the last event in 2023 and have a strong start in 2024. Here are 10 examples of New Year’s marketing emails to provide you with inspiration, along with why we find them effective.
Tip: click on the images to see full creatives.
1) Hargrove Cycles
In the example below, Hargrove Cycles lets customers know their opening hours for their stores during the festive season – including whether they’re open on New Years Day. This mitigates possible disappointment from customers who didn’t check their website for this information in advance.
They also show in their email that they have four brick-and-mortar stores in the UK. To take this further, you could make use of customers’ geolocation to automatically show your closest store to their current location.
Source: Hargroves Cycles email
2) Karen Millen
Karen Millen highlights that it’s the last chance for customers to buy to receive their purchase before New Year’s Eve. This helps customers see out the old year and welcome the new year in style, and encourages them to act quickly.
Source: Karen Millen email
3) Lawn Fawn
In this example, Lawn Fawn promotes their own products specifically for the New Year’s Eve celebrations. There is a tutorial included in the email on how to use the limited edition supplies to create a special card for the event, creating a fun activity for customers.
Source: Lawn Fawn email
4) Patisserie Valerie
New Year’s Eve is famous for its countdown – so why not use that as a tactic in your emails, like in Patisserie Valerie’s email below? By including a dynamic countdown timer counting down to the end of your final sale of the year, you can increase urgency. This can speed up purchase decisions.
Source: Patisserie Valerie email
In the email below, Crate&Kids include a special discount at the bottom for customers who sign up to SMS notifications. SMS have a 98% read rate, and can be a great channel for your marketing content. By using a 10% discount, Crate&Kids are showing their customers their gratitude for providing their consent to contact them on this new channel.
Source: Crate&Kids email
Product recommendations have always been around, whether it was in-store clerks recommending certain products to their customers, or digital personalized recommendations in emails, the eCommerce store and more.
In the example below, Aldi gives several product recommendations within their email. These include New Year’s Eve-related products, as well as personalized product recommendations, based on customer behavior.
Source: Aldi email
7) Clifton Cameras
Not only does Clifton Cameras use bright fireworks in their email header to capture the customers’ attention, they also show their loyalty program that customers can become part of.
Loyalty programs allow companies to build a relationship with their customers. In exchange for access to limited edition items, collecting points for discounts, and other rewards, customers’ average order value (AOV) tends to go up. Companies can also gain more information about their customers’ wants and needs and use that data to personalize the customer experience.
Source: Clifton Cameras email
8) Universal Works
In the example below, Universal Works include User-Generated Content (UGC) at the end of their email. This is a type of social proof which works because shoppers can see how products look in real life. It also builds trust as potential customers can see existing customers enjoying your products or services.
Source: Universal Works email
By the end of the holiday season, customers might have to tighten the purse strings. Coast understands this, and gives their customers the option to choose a payment plan such as Klarna.
Source: Coast email
More than 80 million Americans are planning to travel for New Year’s Eve. Disney knows this, and invites existing customers to spend New Year’s Eve in their resorts.
They also use gamification to entice their customers to not only give them valuable data, but also to make that booking. The company does this by asking their customers whether they are more of an adventurer, dreamer, or explorer, and giving them recommendations based on their preferences.
Source: Disney email
We wish you a happy and successful new year, and hope you meet all of your professional and personal goals in 2024!
If you want any more inspiration going into the new year, check out our ultimate eCommerce marketing calendar 2024.
This blog post is for informational purposes only. Fresh Relevance is not claiming to provide its services to the companies and brand owners referred to in the blog post.