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You asked, we listened: Q4 2021 platform enhancements driven by our customers

You asked, we listened: Q4 2021 platform enhancements driven by our customers Headshot

By Daisy Gray, Senior Customer Success Consultant

You asked, we listened - featured image

At Fresh Relevance, our clients’ feedback is important to us and plays a vital role in shaping our product roadmap. 

Here’s a roundup of the Q4 2021 platform enhancements that were specifically designed in response to suggestions from our client base.
 

1) Banners in new SmartBlock flow

Manipulate image banners and text placement with ease as part of our new, more user friendly SmartBlock flow.

Challenge: Creating appealing and responsive personalized banners could be tricky with limited customization options.

Solution: Our new SmartBlock flow has a refreshed look with enhanced functionality. With over 100 options to not only make your Banner on brand, but also ensure it looks good across devices.

So what: It’s now ready for you to use. Just go to create a new Banner Smartblock, then click the Use the New Version button. Let us know what you think!

2) UI refresh

Enjoy better usability of the platform with sticky table headers and new icons. 

Challenge: Some areas of the platform have grown overtime and needed a redesign to make sure that our system is easily usable for all of our customers.

Solution: Amongst many small changes, sticky table headers and cleaner icons for those with visual impairments. 

So what: Navigate and use the platform with greater ease.
 

3) Client-side click tracking

In addition to Google Analytics click tracking, you can now record click-throughs in Fresh Relevance without needing to manipulate the URL. 

Challenge: Previously, in order to track link clicks within Fresh Relevance, we needed to mask the URL which wasn’t an ideal customer experience.

Solution: We now use your domain to track links, which gives your users a better experience whilst also enhancing your experience with reporting in Fresh Relevance.

So what: Reach out to our support team if you would like to discuss implementing this on your account.

4) Marketing Rules inspiration

Get the most out of the many Marketing Rules in the Fresh Relevance platform with our inspirational use cases on the Marketing Rules help page. 

Challenge: Did you know how many ways you can use Marketing Rules to personalize the experience for your customers? Neither did we until we started pooling our most popular use cases. 

Solution: We’ve expanded our Marketing Rules help page to include our favorite use cases for our available rules.

So what: Go take a look at the page for inspiration on how to display different content to your customers.

5) Additional Enterprise module features

Our Enterprise clients now have increased control of the platform with new features such as user login timeouts and permissions, single sign on (SSO), and role-based access control with Azure Active Directory.

Challenge: Companies with large teams and/or multiple locations have specific needs when it comes to creating personalized experience and often have more complex compliance requirements.

Solution: We've given our Enterprise users greater control over their Fresh Relevance accounts with additional features such as user login timeouts and permissions.

So what: Our Enterprise clients can rest assured knowing that their account has enhanced security to ensure compliance.

Learn more about our Enterprise solution

 

You asked, we listened: Q4 2021 platform enhancements driven by our customers Headshot

By Daisy Gray

Senior Customer Success Consultant

As Senior Customer Success Consultant at Fresh Relevance, Daisy ensures that clients are achieving their maximum potential from the real-time marketing platform.