At Fresh Relevance, our clients’ feedback is important to us and plays a vital role in shaping our product roadmap.
Here’s a roundup of the Q3 2021 platform enhancements that were specifically designed in response to suggestions from our client base.
1) Multi-armed bandit
Get maximum ROI from your content and triggers within Fresh Relevance with Multi-Armed Bandit, developed in collaboration with the University of Portsmouth.
This new feature goes beyond traditional A/B testing, using machine learning algorithms to automatically deploy the best performing content, triggers or experiences towards the goals you set.
2) New behavioral segment rules
Make your marketing more targeted with our new behavioral segment rules based on user history. With our new rules, you can target customers based on their history and analyze their on-site behavior and see where personalized content has improved their experience.
The new rules include new buyer, recent purchase value, has carted (certain items) and first visit within a certain time period.
3) Improved SmartBlock creation flow
The Fresh Relevance experience just got even easier with our new, modernized SmartBlock templates and improved SmartBlock creation flow. You'll be able to create content more easily by selecting pre-configured tactics, with over 120 customization options to align with your branding.
4) New integrations
Connect the dots between your marketing tools with our new integrations with Ometria and Campaigner.
5) Mobile-version preview added to Site Editor
Put mobile first and make your online store phone-friendly by previewing the mobile-version of your website in our Site Editor to ensure that you’re happy with the look before putting it live.
6) Personalize our AI recommendations
Take your product recommendations to the next level. You can now personalize our AI recommendations to fit your business, with the ability to exclude as well as include certain product categories.
7) Updated Help section and platform UI
Enjoy a smoother experience in our platform with several UI changes designed to make the platform slicker and easier to use.
You'll also be able to get the most out of the platform with a revamped Tutorials section, easily-accessible videos, more how-articles and the tactics library, which includes our favorite uses of Fresh Relevance with step-by-step directions on how to implement these tactics.