< Back

You asked, we listened: Q3 2021 platform enhancements driven by our customers

You asked, we listened: Q3 2021 platform enhancements driven by our customers Headshot

By Daisy Gray, Senior Customer Success Consultant

You asked, we listened - featured image

At Fresh Relevance, our clients’ feedback is important to us and plays a vital role in shaping our product roadmap. 

Here’s a roundup of the Q3 2021 platform enhancements that were specifically designed in response to suggestions from our client base.

1) Multi-armed bandit

Get maximum ROI from your content and triggers within Fresh Relevance with Multi-Armed Bandit, developed in collaboration with the University of Portsmouth.

This new feature goes beyond traditional A/B testing, using machine learning algorithms to automatically deploy the best performing content, triggers or experiences towards the goals you set. 

Learn more: 5 ways to get maximum ROI from your content with Multi-Armed Bandit

2) New behavioral segment rules

Make your marketing more targeted with our new behavioral segment rules based on user history. With our new rules, you can target customers based on their history and analyze their on-site behavior and see where personalized content has improved their experience.

The new rules include new buyer, recent purchase value, has carted (certain items) and first visit within a certain time period.

3) Improved SmartBlock creation flow

The Fresh Relevance experience just got even easier with our new, modernized SmartBlock templates and improved SmartBlock creation flow. You'll be able to create content more easily by selecting pre-configured tactics, with over 120 customization options to align with your branding.

4) New integrations

Connect the dots between your marketing tools with our new integrations with Ometria and Campaigner.

5) Mobile-version preview added to Site Editor

Put mobile first and make your online store phone-friendly by previewing the mobile-version of your website in our Site Editor to ensure that you’re happy with the look before putting it live.

6) Personalize our AI recommendations

Take your product recommendations to the next level. You can now personalize our AI recommendations to fit your business, with the ability to exclude as well as include certain product categories.

7) Updated Help section and platform UI

Enjoy a smoother experience in our platform with several UI changes designed to make the platform slicker and easier to use.

You'll also be able to get the most out of the platform with a revamped Tutorials section, easily-accessible videos, more how-articles and the tactics library, which includes our favorite uses of Fresh Relevance with step-by-step directions on how to implement these tactics.

You asked, we listened: Q3 2021 platform enhancements driven by our customers Headshot

By Daisy Gray

Senior Customer Success Consultant

As Senior Customer Success Consultant at Fresh Relevance, Daisy ensures that clients are achieving their maximum potential from the real-time marketing platform.