Below are some inspiring examples of popovers that capture data effectively.
Pet Drugs Online
Pet Drugs Online show a popover to collect data relevant to their products and the customer’s needs. By asking the customer if they have a puppy, the puppy’s breed and its name, the company can send tailored product recommendations and messaging via email as the puppy grows into an adult dog.
Van Der Hout
Van Der Hout, a jewelry brand based in Toronto, has seen a 12% increase in newsletter sign-ups and an increase in the use of newsletter discount codes since introducing onsite popovers.
In the example below, you can see why. There is a clear incentive that grabs the customers’ attention, and the branding is on point. The “Don’t miss out!” message increases feelings of FOMO, and there are clear terms and conditions that don’t take up too much space on the popover.
See Van Der Hout’s success story here: Van Der Hout Jewelry sees golden results with triggered emails and onsite personalization.
LSE Retail, a retailer selling lamps, made use of a special popover themed for Black Friday on their Iconic Lights website. The black background fits the theme perfectly, with the glowing lamp fitting for the company itself. Their new customer sign ups increased by 75% over the two months they displayed this popover.
See LSE Retails’ success story here: LSE Retail makes their Iconic Lights website shine by switching on onsite personalization.
In this example, Awaze displays a popover on their Cottages.com website that shows what the customer was looking at during their last browsing session. This works well for the company as customers aren’t likely to make impulse purchases when it comes to traveling, instead preferring to go through all their options and making a decision once they’re ready to book. With this popover, they can choose to jump back in where they left off and finish the booking, or they can click it away and try to find something else instead.
See Awaze’s success story here: Awaze boost conversion rates for cottages.com and Hoseasons with abandonment emails.
Lloyds Pharmacy makes use of a non-intrusive banner at the top of their website, allowing customers to search for what they need and choose to share information at their own pace.