Social proof

Drive conversions and engagement through FOMO and wisdom of the crowd.

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One in two consumers will extensively research and compare options before making a purchase. Use social proof to give your customers the confidence to select the product, holiday destination or content that is right for them. Make them buy before they bounce and inspire them with your trending items.

  • Make your marketing more engaging and better converting.
  • Build consumer trust in a purchase decision.
  • Harness FOMO to speed up decision making.
  • Tackle browse, form and cart abandonment.

Comprehensive set of social proof features

Popularity messaging: Boost conversion rates

Help consumers make a purchase decision by showing if a product is selling fast, using real-time behavioral data of other shoppers. Incorporate product trends, sales counters, add-to-baskets, and audience volumes, showing how many people have viewed or bought a certain product recently.

Scarcity messaging: Speed up decision making

Shoppers are most attracted to items that are popular with fellow customers. Harness FOMO by creating urgency with low-in-stock messages. Display remaining stock to highlight how scarce a product is to ensure customers don’t miss out.

Ratings and reviews: Reduce purchase anxiety

Over half of consumers (56%) look for star ratings when making a purchase. Champion authentic peer ratings and reviews to reassure shoppers and give them confidence in completing their order. They’re pulled in real-time from your product rating provider or in-house solution, ensuring that only recent and positive scores are shown.

Live social feeds: Turn content into commerce

Recreate the person-to-person experience by showing how your customers use your products and services. Tap into live streams of high-quality user-generated content (UGC) from Instagram, Pinterest and Twitter to provide the authentic content that today’s consumers crave.

Why Fresh Relevance?

Provide a seamless cross-channel experience

With Fresh Relevance, you can engage and sell by providing a consistent experience across your emails and online store. Aggregate and display data from your ecommerce platform, inhouse or third-party review platform and social media platforms to give shoppers that validation they need. Deliver social proof messages throughout the customer journey and adapt your messages for each shopper. You can embed our social proof widgets into the homepage, product and category pages, newsletters, triggered emails, etc. to lift engagement and sales.

Keep full control

You can customize all aspects of the social proof widgets: the content that is displayed, the layout and how and when it appears. Set a threshold that must be reached for the widget to be displayed as well as fallback options. For example, you can set the ratings and reviews widget to show only rating scores of three stars and above. Or set popularity messaging to display how often the product is browsed, if the number of products purchased is below your threshold.

Test and optimize campaigns

Discover which social proof is working best throughout the customer journey. Using A/B/n testing and advanced reporting, you can optimize social proof messaging and analyze test results, including data for non-clickable items. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

“Fresh Relevance’s ratings & reviews feature is really easy to set up and use. It’s a great way to showcase the quality of our products to customers, either on site or in emails.”
Jonathan Zetlaoui, Head of Product, Customer Experience & Analytics

Inject social proof into all your marketing tactics


Get even smarter in your targeting by selecting product recommendations and content recommendations based on average rating and number of reviews. Increase engagement by displaying how often the suggested item was purchased recently. Learn more >

Exit intent popovers

Increase time spent on site by including the rating stars of carted items in exit intent triggered pop-ups.  Learn more >

Triggered emails

Increase click throughs and influence purchasing decisions by including social proof in cart, booking and browse abandonment messages. Learn more >

Ready to give social proof a go?


How does the technology work?

Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform.

How long does it take to get started?

Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.

Will I receive help in the onboarding process?

Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.

How much does it cost?

Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.