case study
Dormeo increases sales and AOV with product recommendations, triggered emails and more
Find out how Dormeo increases upsells and recovers more abandoned browse and cart revenue.
background
Dormeo is a trusted bedding brand. They brought on Fresh Relevance to increase the effectiveness of their eCommerce marketing.
key integrations
introduction
Background
Dormeo has been bringing top quality Italian-designed, European-made memory foam mattresses direct to people’s homes for the last 20 years, becoming one of Europe’s most trusted bedding brands in the process. The direct-to-consumer company is passionate about helping their customers have a great night’s sleep.
results
Explore uplifts
10%
more AOV YoY from product recommendations
79%
more signups from targeted popovers
Solutions
Product recommendations
Dormeo makes use of Fresh Relevance’s product recommendation functionality and has increased their number of upsells by displaying product recommendation popovers for smaller complimentary products, such as pillows when a shopper adds a product to their basket.
Mixed in with recommendations for smaller items are recommendations for their product bundles, which include a selection of items such as mattress protectors, pillows and bedding care kits.
“Our product bundle sales tripled overnight after we implemented the upsell product recommendations and our AOVhasincreasedby10%YoY. It’s been a really positive campaign for us.”
Matthew Melville, Ecommerce Assistant at Dormeo
solutions
Cart & browse abandonment emails
“Since we’re a considered purchase, shoppers might look at several different retailers during the mattress purchase process, so we wanted to get browseabandonmentemails in place to bring as many people back to our site as possible.”
Dormeo has a 4-stage cart abandonment email program set up that includes dynamic countdown timers to drive urgency. “Ultimately, we’re a considered purchase and we might only see a customer once every 8 years, so optimizing our cart abandonment program was vital. We used to send 1 cart abandonment email but now we have a 4-email flow,” says Matthew.
Additionally, Dormeo sends triggered browse abandonment emails to bring shoppers back to their site. These emails include ratings and reviews to showcase the business’ trustworthiness.
Solutions
Data capture popover
Dormeo captures customer data using Fresh Relevance popovers. “We used to have a pop-up on our homepage, but since using Fresh Relevance we’ve switched to a targeted popover on our PDPs, which has led to 79% more sign ups,” says Matthew.
