Wolves wins big with cart abandonment emails and personalization tactics
Find out how Wolverhampton Wanderers Football Club recovers lost cart abandonment revenue and increases average order value.
Wolves brought on Fresh Relevance to implement triggered emails and personalize their website and emails.
Wolves plan to roll out product recommendations across multiple channels, including their new app.
Wolverhampton Wanderers Football Club, aka Wolves, is a professional football club based in Wolverhampton, UK, which competes in the Premier League. Wolves brought on Fresh Relevance to implement cart and browse abandonment emails, as well as to personalize the website and email experience for their eCommerce customers.
Cart abandonment emails
With Fresh Relevance, Wolves sees a cart abandonment ID rate of 60.9%, which enables them to send more emails and recapture more revenue.
Since using triggered cart abandonment emails, Wolves’ average recovered cart value is 27.9% higher than the average order value across their eCommerce store.
Wolves uses Fresh Relevance to display personalized product recommendations onsite and in their BAU emails. New visitors to the site might see kit launches, whereas the recommendations for returning visitors include categories they are interested in and exclude items they’ve already purchased, for example.
Wolves has set up several data capture popovers with Fresh Relevance, including sign up campaigns ahead of major product launches, such as the new kits for the upcoming season.