The shopper’s physical location has a big influence on their interests and needs when engaging with your emails or online store. Using geotargeting, you can treat customers differently based on where they’re located, ensuring that they see offers most relevant to their current context. 

  • Customize content based on a shopper’s location and interests.
  • Tailor recommendations based on a product's location.
  • Increase footfall to your physical stores based on their proximity.
  • Flexibly define geofences for stores, jobs, events or airports.

Comprehensive set of geotargeting features

Multiple location data sources

Fresh Relevance offers you various options to target shoppers based on location. Engage shoppers based on current or preferred location and display content specific to the shopper's city, county and state or a set geofence. You can merge in a location from your ESP and CRM or store a value, i.e. an imported known location. Alternatively, you can use the shopper's IP address to target their current geolocation. 

Multiple location data sources - Geotargeting - Optimising.png

Location-based dynamic content

Don’t waste precious marketing real estate by displaying a product, event or job that’s too far away from the customer. Filter content and recommendations based on the location and interests of the customer or the location of products. The individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.

Multiple location data sources copy - Geotargeting - Optimising.png

Nearest store

Nearly half (43%) of shoppers prefer to try products in store before buying online. Connect clicks with bricks and encourage shoppers to visit the store closest to them by displaying store details, such maps and opening hours. If the nearest store is too far away, you can set a rule to direct the customer to your website instead.

Nearest Store - Geotargeting - Optimising.png

Flexible geofences

We know that a person’s location isn’t always clean cut. For example, a person’s nearest store might not be the one that’s easiest for them to get to. That’s why we give you the option to override locations. You can define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape. 

Flexible Geofences - Optimising.png

Why Fresh Relevance

Provide a seamless cross-channel experience

With Fresh Relevance, you can engage and sell by providing a consistent experience across your emails and online store. Leverage location data across your bulk emails, triggered messages and website to engage shoppers across channels. 

Seamless cross-channel experiences - Optimising.png

Test and optimize

With our visual, real-time dashboards, you can monitor and measure how your customers are responding to geotargeting. Split tests and multivariate testing make it easy to compare and optimize your marketing for conversions. 

Test & optimise - Optimising.png

Inject geotargeting into all your marketing tactics

Triggered emails

Increase the relevance of cart, booking and browse abandonment messages by tailoring the content to the recipient’s location. Learn more >

Triggered Emails - Geotargeting.png

Onsite popovers

Trigger pop-ups and popovers based on location data. Learn more >

Onsite popovers - Geotargeting - Optimising.png

Behavioral targeting

Combine behavioral and location data to deliver 1-to-1 personalization at scale. Learn more >

Behavioral Targeting - Geotargeting - Optimising.png

Contextual dynamic images

Display dynamic content, such as banners, to address different geolocations. Learn more >

Contextual Dynamic Images - Geotargeting - Optimising.png

Recommendations

Personalize your suggestions based on the shopper’s location or availability at their nearest store. Learn more >

Recommendations - Geotargeting - Optimising.png

Ready to give geotargeting a go?

book a demo

Related Resources

FAQ

How does the technology work?

Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform.

How long does it take to get started?

Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.

Will I receive help in the onboarding process?

Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.

How much does it cost?

Our unique pricing model is based on the average traffic on your website. So you can use geotargeting as often as you like, the costs will stay the same. Contact us here for a quote.