Geotargeting
Localize offers and drive traffic to your bricks-and-mortar stores.
Watch 4 min platform demoThe shopper’s physical location has a big influence on their interests and needs when engaging with your emails or online store. Using geotargeting, you can treat customers differently based on where they’re located, ensuring that they see offers most relevant to their current context.
- Customize content based on a shopper’s location and interests.
- Tailor recommendations based on a product's location.
- Increase footfall to your physical stores based on their proximity.
- Flexibly define geofences for stores, jobs, events or airports.
Comprehensive set of geotargeting features
Location-based dynamic content
Don’t waste precious marketing real estate by displaying a product, event or job that’s too far away from the customer. Filter content and recommendations based on the location and interests of the customer or the location of products. The individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.
Nearest store
Nearly half (43%) of shoppers prefer to try products in store before buying online. Connect clicks with bricks and encourage shoppers to visit the store closest to them by displaying store details, such maps and opening hours. If the nearest store is too far away, you can set a rule to direct the customer to your website instead.
Multiple location data sources
Engage shoppers based on current or preferred location. Detect a shopper’s location to display content specific to the city, county and state or a set geofence. Fresh Relevance offers you various options to target shoppers based on location. Use their IP address to target their current geolocation. Alternatively, merge in a location from your ESP or store a value, i.e. an imported known location.
Flexible geofences
We know that a person’s location isn’t always clean cut. For example, a person’s nearest store might not be the one that’s easiest for them to get to. That’s why we give you the option to override locations. You can define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape.
Why Fresh Relevance
Provide a seamless cross-channel experience
With Fresh Relevance, you can engage and sell by providing a consistent experience across your emails and online store. Leverage location data across your bulk emails, triggered messages and website to engage shoppers across channels.
Test and optimize
With our visual, real-time dashboards, you can monitor and measure how your customers are responding to geotargeting. Split tests and multivariate testing make it easy to compare and optimize your marketing for conversions.
"The Fresh Relevance team has been great to work with, very helpful and willing to assist with any queries we have. I’d certainly recommend them to others."
Mike Aspinall, eCRM Manager
Inject geotargeting into all your marketing tactics
Triggered emails
Increase the relevance of cart, booking and browse abandonment messages by tailoring the content to the recipient’s location. Learn more >
Onsite popovers
Trigger pop-ups and popovers based on location data. Learn more >
Behavioral targeting
Combine behavioral and location data to deliver 1-to-1 personalization at scale. Learn more >
Contextual dynamic images
Display dynamic content, such as banners, to address different geolocations. Learn more >
Recommendations
Personalize your suggestions based on the shopper’s location or availability at their nearest store. Learn more >
Ready to give geotargeting a go?
book a demoRelated Resources
eBooks
The power of personalization - Simple steps to…
eBooks
How to build customized experiences for retail…
Blog Post
9 great ideas for location-based emails
FAQ
How does the technology work?
Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform.
How long does it take to get started?
Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.
Will I receive help in the onboarding process?
Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.
How much does it cost?
Our unique pricing model is based on the average traffic on your website. So you can use geotargeting as often as you like, the costs will stay the same. Contact us here for a quote.