Onsite popovers

Grow your email list and reduce site abandonment with targeted pop-up forms and offers.

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Onsite pop-ups don’t have to mean harassing visitors with obtrusive forms and banners. Used correctly, they enhance consumers’ shopping experience while growing your subscriber base and recovering revenue. With Fresh Relevance, you can tailor pop-ups to different types of visitors and conversion goals.

  • Acquire new subscribers with email address capture forms.
  • Combat cart abandonment by encouraging shoppers to finalize their purchase.
  • Convert hesitant buyers by showing them relevant offers and promotions.
  • Collect shopper preferences with surveys.

Comprehensive set of popovers

Data capture pop-ups: Increase email subscriptions

Your email database is one of your most valuable marketing assets. And to provide shoppers with a personalized experience across web and email, it’s important to identify as many visitors as possible. Use smartly timed overlays to invite new visitors to identify themselves by signing up to your marketing emails.

Exit intent pop-ups: Prevent site abandonment

Reduce cart abandonment and increase website conversions with exit pop-ups that trigger when a user is about to leave your store. A pop-up appears when the visitor moves their cursor towards the top of the page, displaying targeted messaging and offers to recapture sales.

Email my basket pop-ups: Provide a reminder of the carted items

Did you know that 54% of shopping carts are abandoned? Make it easy for shoppers to pick up where they left off. An ‘email my basket’ pop-up offers leaving website visitors a handy route back to complete the purchase when they’re ready.

Welcome back pop-ups: Display the items viewed during the last visit

Some visitors browse the website without carting products, and return at a later date. This is an opportunity to help shoppers by letting them pick up where they left off. Use a popover to remind visitors of their last viewed items so they don’t have to remember what they searched for last time.

Survey pop-ups: Collect zero-party data

Collect valuable information about customer preferences and feedback with targeted survey pop-ups. For example, you can invite returning customers to proactively share their purchase intent, personal context, and how they want you to recognize it in order to help you improve the shopping experience.

Why Fresh Relevance?

Tailor pop-ups to each website visitor

Trigger pop-ups and tailor their content based on when they will have the most impact. With Fresh Relevance, you can tailor overlays and notifications to drive action at any point in the customer lifecycle or purchase funnel. Serve popovers in response to an individual’s actions and inactions. Speak to the segments they’re in, as well as contextual data, such as their geolocation, local weather forecast, traffic source and device.

Easily design and set up your campaign

With Fresh Relevance, it’s easy to design branded, mobile-optimized pop-up messages and determine how and when the pop-up triggers – no coding required. Visitors can be shown the message after viewing a predefined number of pages, or if they show exit intent or after a specified period of inactivity. Popovers don’t need to take center stage. They can sit at the bottom of the window as browsers move through the website, allowing visitors to expand the popover when they’re ready, so their shopping journey is never interrupted.

Continuously test and optimize

Using split testing, you can try out different popover timings, placements and content to find out what works best for your customers and optimize for the KPIs and metrics that matter most to your business. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

“We’ve acquired those customers who might have gone on to shop elsewhere.”
Louisa Brooks, Email Marketing Manager

Make your pop-ups convert even better


Supercharge your pop-up messaging with recommendations. By embedding product or content recommendations within overlays, you help improve readership, recover sales from cart abandonment, or bring returning users back to context. Learn more >

Social proof

Incorporate popularity messaging, such as low-in-stock messages, view counters, or trend alerts – to create urgency and speed up decision making. Learn more >

Countdown timers

Provide a helpful dose of urgency to act before it’s too late. Harness FOMO and provide service information by highlighting how long is left until the end of a sale or the deadline for next day delivery. Learn more >


Localize pop-ups based on the shopper’s physical location at the moment of engagement. Learn more >

Ready to give pop-ups a go?


How does the technology work?

Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform.

How long does it take to get started?

Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.

Will I receive help in the onboarding process?

Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.

How much does it cost?

Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.