Onsite popovers

Your email database is one of your most valuable marketing assets. And to provide shoppers with a personalized experience across web and email, it’s important to identify as many visitors as possible. Use smartly timed overlays to invite new visitors to identify themselves by signing up to your marketing emails.

Reduce cart abandonment and increase website conversions with exit pop-ups that trigger when a user is about to leave your store. A pop-up appears when the visitor moves their cursor towards the top of the page, displaying targeted messaging and offers to recapture sales.

Did you know that 54% of shopping carts are abandoned? Make it easy for shoppers to pick up where they left off. An ‘email my basket’ pop-up offers leaving website visitors a handy route back to complete the purchase when they’re ready.

Some visitors browse the website without carting products, and return at a later date. This is an opportunity to help shoppers by letting them pick up where they left off. Use a popover to remind visitors of their last viewed items so they don’t have to remember what they searched for last time.

Collect valuable information about customer preferences and feedback with targeted survey pop-ups. For example, you can invite returning customers to proactively share their purchase intent, personal context, and how they want you to recognize it in order to help you improve the shopping experience.

Trigger pop-ups and tailor their content based on when they will have the most impact. With Fresh Relevance, you can tailor overlays and notifications to drive action at any point in the customer lifecycle or purchase funnel. Serve popovers in response to an individual’s actions and inactions. Speak to the segments they’re in, as well as contextual data, such as their geolocation, local weather forecast, traffic source and device.

With Fresh Relevance, it’s easy to design branded, mobile-optimized pop-up messages and determine how and when the pop-up triggers – no coding required. Visitors can be shown the message after viewing a predefined number of pages, or if they show exit intent or after a specified period of inactivity. Popovers don’t need to take center stage. They can sit at the bottom of the window as browsers move through the website, allowing visitors to expand the popover when they’re ready, so their shopping journey is never interrupted.

Using split testing, you can try out different popover timings, placements and content to find out what works best for your customers and optimize for the KPIs and metrics that matter most to your business. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

Supercharge your pop-up messaging with recommendations. By embedding product or content recommendations within overlays, you help improve readership, recover sales from cart abandonment, or bring returning users back to context. Learn more >

Incorporate popularity messaging, such as low-in-stock messages, view counters, or trend alerts – to create urgency and speed up decision making. Learn more >

Provide a helpful dose of urgency to act before it’s too late. Harness FOMO and provide service information by highlighting how long is left until the end of a sale or the deadline for next day delivery. Learn more >

Localize pop-ups based on the shopper’s physical location at the moment of engagement. Learn more >