Create personalized cross-channel experiences with ease
The personalization platform to turn your dream customer experience into a reality.
Saves you time
Boosts conversions
Integrates with your tech stack
Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads – no technical expertise needed.
“Partnering with Fresh Relevance was one of the best decisions that GolfClubs4Cash has made.”
Dean Cracknell, Head of Marketing, GolfClubs4Cash
“We’ve acquired those customers who might have gone on to shop elsewhere.”
Louisa Brooks, Email Marketing Manager at Feel Good Contacts
“We’ve seen terrific return on all Fresh Relevance integrations, with an incremental increase in revenue month-on-month.”
Brooke Farris, General Manager Digital at Ripcurl
“In no time, we went from 25% identification rate to an extremely impressive 65%.”
Niek Stofbergen, Senior Email Marketer at kleertjes.com
Watch our platform in action
Why choose us
CROSS-CHANNEL EXPERIENCES
Deliver a relevant & consistent experience across channels
- Improve the omnichannel customer experience with content tailored to individuals based on identity, seasons & events
- Target your customer segments with tailored content that moves them along the buying journey
- Delight shoppers at each stage of the customer lifecycle to increase conversions and boost loyalty
CUSTOMER DATA MANAGEMENT
Get a full view of the customer for data-driven decisions
- Collect data seamlessly across all digital and offline touchpoints and unify it to create rich customer profiles
- Use those customer insights to create and optimize campaigns
- Power personalization with agile data segmentation and get insights into customer segments with in-platform analytics
PLATFORM CAPABILITIES
Be in control & save time with our easy-to-use platform
- Implement and optimize personalized elements on your website and emails without relying on your internal IT team
- Benefit from drag and drop functionality, user-friendly Site Editor and ability to pause campaigns with ease
- Take the pressure off and free up time to work on other projects with automation and AI
CUSTOMER SUCCESS
Extend your team with truly helpful customer support
- Access our dedicated customer department to help you grow and succeed with the platform
- Receive online training sessions and get guidance and assistance on implementing your plans
INTEGRATIONS
Enhance your tech stack through robust integrations
- Launch your first campaigns quickly thanks to easy integrations with your existing platforms
- Benefit from integrations with all off-the-shelf platforms and custom-built solutions
“Almost anything is possible with it, and their support is second to none.”
Jonathan B, eCommerce Executive
“Optimizing/personalization/simplifying our email marketing is saving us time and money and creating more revenue overall.”
Louisa B, Email Marketing Manager
“Significant reduction in production time, increase engagement, reduced attrition and more ecomm conversions to offer bookings.”
Nicola B, Global Director of CRM and Merchandising
Your problems solved
- No more reliance on IT support
- Avoid content heavy pages
- Combine AI with manual control
- Tackle low email send volumes
- Coordinate disjointed CX
No more waiting for your IT team
Make actionable changes to your marketing and eCommerce campaigns without the usual barriers of external or internal teams.
“Fresh Relevance has allowed us to undertake initiatives that might have taken IT months to find time to work on and weeks to implement.”
Jonathan Broadhurst, Ecommerce Executive, Cooksongold
No more overstuffing your web pages
Serve customers relevant, personalized content that responds to their behavior and needs, instead of trying to cater to everyone.
“Before we started using Fresh Relevance, we had one of those homepages with everything on it. Now, we’re able to tailor it to each person.”
Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever
No more relying on guesswork
Display personalized content automatically and constantly iterate with AI-driven optimization, while maintaining full merchandising control to design the personalization strategy that is right for your business.
“Instead of picking the products that we think might work well, with Fresh Relevance we know that product recommendations are being targeted to the customer.”
Georgina Harding, CRM Manager, Getting Personal
No more low email send volumes
Improve your website visitor identification rate and send more triggered emails with Fresh Relevance’s ability to identify shoppers across multiple devices, even when they aren’t logged in.
“The biggest win for us is that we’re able to send cart abandonment emails to a lot more people with Fresh Relevance, meaning our baseline has increased massively. We’re now seeing a 33% ID rate.”
Zach Simbrow, CEO, Van Der Hout
No more disjointed customer experiences
Customize and coordinate the experience that is presented to each shopper within emails, online, mobile apps, paid social and ads.
“We plan out our offers and creatives on a monthly basis, so now with Fresh Relevance it’s just a case of updating the dynamic slots once a month and then all the content is automatically updated throughout our emails and website.”
Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever