Create personalized cross-channel experiences with ease

The personalization platform to turn your dream customer experience into a reality

eCommerce personalization for shopper with their favourite brands, colours etc

Fresh Relevance by Dotdigital, is a versatilepersonalizationplatform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads – no technical expertise needed.

Saves you time

Boosts conversions

Integrates with your tech stack

31%
upword-green-arrow in sales
22%
upword-green-arrow in conversions
16%
upword-green-arrow in AOV

CROSS-CHANNEL EXPERIENCES

Deliver a relevant & consistent experience across channels

  • Improve the omnichannel customer experience with content tailored to individuals based on identity, seasons & events
  • Target your customer segments with tailored content that moves them along the buying journey
  • Delight shoppers at each stage of the customer lifecycle to increase conversions and boost loyalty
Create cross-channel experiences with ease
Get customer data insights to help optimize campaigns

CUSTOMER DATA MANAGEMENT

Get a full view of the customer for data-driven decisions

  • Collect data seamlessly across all digital and offline touchpoints and unify it to create rich customer profiles
  • Use those customer insights to create and optimize campaigns
  • Power personalization with agile data segmentation and get insights into customer segments with in-platform analytics

SERVICES & SUPPORT

Extend your team with a truly helpful customer support

  • Access our dedicated customer department to help you grow and succeed with the platform
  • Receive online training sessions and get guidance and assistance on implementing your plans
Our team will support you every step of the way
Use our drag and drop functionality to create complex rules for your campaigns

PLATFORM CAPABILITIES

Be in control & save time with our easy-to-use platform

  • Implement and optimize personalized elements on your website and emails without relying on your internal IT team.
  • Benefit from drag and drop functionality, user-friendly Site Editor and ability to pause campaigns with ease
  • Take the pressure off and free up time to work on other projects with automation and AI

Oneplatform to analyse customer data, personalize and optimize experiences

Triggered emails

Engage customers at the moments they’re most likely to convert with marketing automation.

Product recommendations

Help shoppers discover products they’ll love with recommendations tailored to each individual.

Onsite popovers

Grow your database and reduce site abandonment with targeted pop-up forms and offers.

Social proof

Gain customer trust, reduce purchase anxiety and boost sales with FOMO and wisdom of the crowd.

Dynamic content

Treat shoppers differently based on their actions and lifecycle stage with behavioral targeting.

Behavioral targeting

Treat shoppers differently based on their actions and lifecycle stage with behavioral targeting.

Geotargeting

Localize offers and drive traffic to your bricks-and-mortar stores.

Optimization

Automatically optimize the customer experience across channels towards your business goals.

Search

Improve revenue with powerful eCommerce site search.

Enhance your tech stack through robust integrations

Launch your first campaigns quickly thanks to easy integrations with your existing platforms. Benefit from integrations with all off-the-shelf platforms and custom-built solutions

No more waiting for your IT team

Make actionable changes to your marketing and eCommerce campaigns without the usual barriers of external or internal teams.

“Fresh Relevance has allowedustoundertakeinitiatives that might have taken IT months to find time to work on and weeks to implement.”

Jonathan Broadhurst, Cooksongold

“Fresh Relevance has allowedustoundertakeinitiatives that might have taken IT months to find time to work on and weeks to implement.”

Jonathan Broadhurst, Ecommerce Executive, Cooksongold

No more overstuffing your web pages

Serve customers relevant, personalized content that responds to their behavior and needs, instead of trying to cater to everyone.

“Before we started using Fresh Relevance, we had one of those homepages with everything on it. Now, we’re able to tailorittoeachperson.”

Janis Thomas, LookFabulousForever

“Before we started using Fresh Relevance, we had one of those homepages with everything on it. Now, we’re able to tailorittoeachperson.”

Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever

No more relying on guesswork

Display personalized content automatically and constantly iterate with AI-driven optimization, while maintaining full merchandising control to design the personalization strategy that is right for your business.

“Instead of picking the products that we think might work well, with Fresh Relevance we know that product recommendations are being targetedtothecustomer.”

Getting Personal

“Instead of picking the products that we think might work well, with Fresh Relevance we know that product recommendations are being targetedtothecustomer.”

Georgina Harding, CRM Manager, Getting Personal

No more low email send volumes

Improve your website visitor identification rate and send more triggered emails with Fresh Relevance’s ability to identify shoppers across multiple devices, even when they aren’t logged in.

“The biggest win for us is that we’re able to send cart abandonment emails to a lot more people with Fresh Relevance, meaning our baselinehasincreasedmassively. We’re now seeing a 33% ID rate.”

Zach Simbrow, Van Der Hout Jewelry

“The biggest win for us is that we’re able to send cart abandonment emails to a lot more people with Fresh Relevance, meaning our baselinehasincreasedmassively. We’re now seeing a 33% ID rate.”

Zach Simbrow, CEO, Van Der Hout

No more disjointed customer experiences

Customize and coordinate the experience that is presented to each shopper within emails, online, mobile apps, paid social and ads.

“We plan out our offers and creatives on a monthly basis, so now with Fresh Relevance it’s just a case of updating the dynamic slots once a month and then all the contentisautomaticallyupdated throughout our emails and website.”

Janis Thomas, LookFabulousForever

“We plan out our offers and creatives on a monthly basis, so now with Fresh Relevance it’s just a case of updating the dynamic slots once a month and then all the contentisautomaticallyupdated throughout our emails and website.”

Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

 

Want to see how we can helpyourbusiness?

Book a tailored demo with us and a member of our team will showcase the platform in action with use cases relevant to your business. Plus, learn more about our flexible and modular pricing plans and build a bespoke bundle that caters to your business needs on our pricing page.