Create personalized cross-channel experiences with ease

The personalization platform to turn your dream customer experience into a reality

ecommerce personalization for shopper with their favourite brands, colours etc

Fresh Relevance, a Dotdigital company, is a versatilepersonalizationplatform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads – no technical expertise needed.

Saves you time

Boosts conversions

Integrates with your tech stack

upword-green-arrow in sales
upword-green-arrow in conversions
upword-green-arrow in AOV



Deliver a relevant & consistent experience across channels

  • Improve the omnichannel customer experience with content tailored to individuals based on identity, seasons & events
  • Target your customer segments with tailored content that moves them along the buying journey
  • Delight shoppers at each stage of the customer lifecycle to increase conversions and boost loyalty


Get a full view of the customer for data-driven decisions

  • Collect data seamlessly across all digital and offline touchpoints and unify it to create rich customer profiles
  • Use those customer insights to create and optimize campaigns
  • Power personalization with agile data segmentation and get insights into customer segments with in-platform analytics


Be in control & save time with our easy-to-use platform

  • Implement and optimize personalized elements on your website and emails without relying on your internal IT team
  • Benefit from drag and drop functionality, user-friendly Site Editor and ability to pause campaigns with ease
  • Take the pressure off and free up time to work on other projects with automation and AI
customer success ecommerce personalization


Extend your team with truly helpful customer support

  • Access our dedicated customer department to help you grow and succeed with the platform
  • Receive online training sessions and get guidance and assistance on implementing your plans


Enhance your tech stack through robust integrations

  • Launch your first campaigns quickly thanks to easy integrations with your existing platforms
  • Benefit from integrations with all off-the-shelf platforms and custom-built solutions

No more waiting for your IT team

Make actionable changes to your marketing and eCommerce campaigns without the usual barriers of external or internal teams.


“Fresh Relevance has allowed us to undertake initiatives that might have taken IT months to find time to work on and weeks to implement.”

Jonathan Broadhurst, Ecommerce Executive, Cooksongold

No more overstuffing your web pages

Serve customers relevant, personalized content that responds to their behavior and needs, instead of trying to cater to everyone.


“Before we started using Fresh Relevance, we had one of those homepages with everything on it. Now, we’re able to tailor it to each person.”

Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever

No more relying on guesswork

Display personalized content automatically and constantly iterate with AI-driven optimization, while maintaining full merchandising control to design the personalization strategy that is right for your business.


“Instead of picking the products that we think might work well, with Fresh Relevance we know that product recommendations are being targeted to the customer.”

Georgina Harding, CRM Manager, Getting Personal

No more low email send volumes

Improve your website visitor identification rate and send more triggered emails with Fresh Relevance’s ability to identify shoppers across multiple devices, even when they aren’t logged in.


“The biggest win for us is that we’re able to send cart abandonment emails to a lot more people with Fresh Relevance, meaning our baseline has increased massively. We’re now seeing a 33% ID rate.”

Zach Simbrow, CEO, Van Der Hout

No more disjointed customer experiences

Customize and coordinate the experience that is presented to each shopper within emails, online, mobile apps, paid social and ads.


“We plan out our offers and creatives on a monthly basis, so now with Fresh Relevance it’s just a case of updating the dynamic slots once a month and then all the content is automatically updated throughout our emails and website.”

Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

Want to see how we can help your business?

Book a tailored demo with us and a member of our team will showcase the platform in action with use cases relevant to your business. Plus, learn more about our flexible and modular pricing plans and
build a bespoke bundle that caters to your business needs on our pricing page.