The most effective way of bringing customers back to your site to complete their purchases is by sending real-time triggered messages, via a specialist cart abandonment solution.
At Fresh Relevance, our average client can see an increase in sales of $83k for each $1 million turnover.
How are other brands tackling Cart Abandonment?
Many top brands are using Fresh Relevance for cart abandonment remarketing, with outstanding results. Take a look at the following five case studies, which highlight the way leading names have used the Fresh Relevance platform to win back customers and increase revenue.
Rip Curl saw sales increase by more than 10% with eCommerce personalization, through the use of a combination of abandonment emails and ‘recommended for you’ smartblocks.
My Optique group, which includes Glasses Direct and Sunglasses Shop, alongside other leading brands, have increased revenue through cart and browse abandonment remarketing, which equates to 4.2% of all sales.
Leading footwear brand Soletrader increased email revenue by 14% with the help of our cart abandonment solution. Personalized emails were sent to the customer 30 minutes after a cart has been abandoned, reminding shoppers of what is in their basket, and inviting them to check out.
Natural knitwear retailer WoolOvers doubled their cart recovery email revenue in their first month of using Fresh Relevance. The emails included product recommendation smart blocks to highlight the details of products browsed or added to the cart.
UK casual wear brand Weird Fish A/B tested their new cart abandonment strategy and found that the conversion rate of those who were sent a recovery email was almost double that of those who weren’t sent a message.
Cart Recovery Solutions - what should I look out for?
As the number one provider of cart recovery solution in the UK, we’re experts in what you should look out for when selecting a solution that can help you win back customers and generate revenue.
Is an integration offered?
A cart recovery solution that integrates with your email service provider (ESP) and eCommerce platform will allow you to start sending cart recovery emails quickly and easily.
How well can the solution identify shoppers?
Being able to identify your shoppers is crucial for any remarketing activity. Look for a provider that can recognise shoppers across channels, rather than losing track of a customer if they revisit the website from a different device.
With Fresh Relevance, not only can you capture data when people log in and create an account, but you can also capture an email address from anywhere else it can be inputted across a website - for example, a newsletter, pop-up, or transactional process.
We also integrate with all email service providers, which allows you to track customers who click back through to your website from your cart recovery email. Using such a sophisticated cart recovery solution can quadruple the amount of shoppers you can identify, which could result in fourfold return on investment.
What type of dynamic content can the solution offer?
In order to win back as many cart abandoners as you can, you want to ensure that your recovery emails are as engaging as possible. Look for a solution that can offer dynamic content that updates in real-time, taking account of stock levels, and updating if the email hasn’t been opened by the time a deal ends.
Other key personalization features can include countdown timers and coupons, which can be added to create urgency or drive a customer to complete their purchase.
Can I develop a cart recovery solution in-house?
When ramping up your efforts to win back abandoners, you might be wondering how is best to approach it. Do you do it yourself? Or find a recovery solution that meets your needs?
If you consider developing a solution in-house, there are some points you’ll need to consider. Read more about DIY cart abandonment emails on our blog.